Big data à l'âge Petabyte: l'Homo numericus sera-t-il libre ?
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Les Nouvelles Technologies de l'Information et de la Communication (NTIC) sont intégrées à nos activités quotidiennes. En particulier, la prolifération des médias sociaux favorise une culture du bavardage, et une obsession à l'audienciation de soi. De sorte que, l'individu produit de plus en plus de données personnelles, intimes, sociales, ou sensibles. Dans ce contexte, les dispositifs de traitement de données " big data " présentent des enjeux importants pour le citoyen. Car en utilisant nos données intimes, ces technologies, dites " nouvelles ", s'exposent aux difficultés associées à leurs utilisations: le respect de la vie privée et des libertés fondamentales de " l'Homo numericus ". C'est l'objectif de ce travail de recherche, pour lequel notre questionnement a été suscité par la rhétorique des discours et la circulation triviale des imaginaires associées au big data . Pour répondre à la problématique, nous effectuons une analyse critique et distanciée à l'aide d'une méthodologie pluridisciplinaire: étymologique, sémiotique, rhétorique, mathématique, historique, juridique, sociologique, et communicationnelle. L'intérêt de cet ouvrage est multiple - d'un point de vue sociétal, il dévoile une réalité au citoyen et fournit des préconisations en matière de protection des données personnelles - d'un point de vue théorique, il rassemble les bases théoriques et la méthodologie pour analyser l'arrivée d'une NTIC, autant sur le plan appliqué que communicationnelle - d'un point de vue professionnel, il propose une réflexion et des recommandations sur les enjeux du big data pour les concepteurs et utilisateurs de NTIC.
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