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Childhood dream: entrepreneur by Alexander Heimer

Childhood dream: entrepreneur

by Alexander Heimer
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Book cover type: Paperback
  • ISBN13: 9786209417047
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 72
  • Original Price: GBP 25.14
  • Language: English
  • Edition: N/A
  • Item Weight: 109 grams
  • BISAC Subject(s): General

Self-employment is essential in Germany for maintaining a healthy, functioning market economy. However, demographic change threatens to further reduce the proportion of self-employed people in the workforce. To prevent this, this form of employment must be made accessible to other groups than before. Therefore, based on behavioural and media impact research, a study was conducted to investigate the possible influence of consuming media that offer contact with professional self-employment on the intention to become self-employed.

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