Chinese Discourses on Happiness

Name: Chinese Discourses on Happiness
Brand: Hong Kong University Press
SKU: 9789888455720
Price: 5757.0 INR
Availability: InStock

by Gerda Wielander , Derek Hird

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ISBN13: 9789888455720
Binding: Hardcover
Subject: N/A
Publisher: Hong Kong University Press
Publisher Imprint: Hong Kong University Press
Publication Date: February 1, 2019
Pages: 272
Original Price: GBP 45.0
Language: English
Edition: N/A
Item Weight: 431 grams
BISAC Subject(s): Anthropology / Cultural & Social

About The Book

Happiness is on China's agenda. From Xi Jinping's "Chinese Dream" to online chat forums, the conspicuous references to happiness are hard to miss. This groundbreaking volume analyzes how different social groups make use of the concept and shows how closely official discourses on happiness are intertwined with popular sentiments. The Chinese Communist Party's attempts to define happiness and well-being around family-focused Han Chinese cultural traditions clearly strike a chord with the wider population. The collection highlights the links connecting the ideologies promoted by the government and the way they inform, and are in turn informed by, various deliberations and feelings circulating in the society.
Contributors analyze the government's "happiness maximization strategies," including public service advertising campaigns, Confucian and Daoist-inflected discourses adapted for the self-help market, and the promotion of positive psychology as well as "happy housewives." They also discuss forces countering the hegemonic discourse: different forms of happiness in the LGBTQ community, teachings of Tibetan Buddhism that subvert the material culture propagated by the government, and the cynical messages in online novels that expose the fictitious nature of propaganda. Collectively, the authors bring out contemporary Chinese voices engaging with different philosophies, practices, and idealistic imaginings on what it means to be happy.

About The Author

Gerda Wielander is an associate professor of Chinese Studies at the University of Westminster. Her research focuses on the link between the spiritual and the political in contemporary China. Derek Hird is a senior lecturer in Chinese Studies at the University of Westminster. His research interests include gender and masculinities and mental health needs of Chinese migrants in London.

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