Communication et Image de Marque

Name: Communication et Image de Marque
Brand: Editions Universitaires Europeennes
SKU: 9786209944710
Price: 7345.0 INR
Availability: InStock

by Michael Bagalwa

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ISBN13: 9786209944710
Binding: Paperback
Subject: N/A
Publisher: Editions Universitaires Europeennes
Publisher Imprint: Editions Universitaires Europeennes
Publication Date: April 27, 2026
Pages: 116
Original Price: GBP 58.0
Language: French
Edition: N/A
Item Weight: 164 grams
BISAC Subject(s): General

About The Book

Ce m�moire s'interroge sur l'impact de cette communication sur l'image de marque de VE, une entreprise confront�e � la concurrence et � la n�cessit� de se d�marquer sur le march�. L'�tude vise � �valuer l'efficacit� de la communication externe de VE, en adoptant une m�thode mixte combinant des approches qualitatives et quantitatives. Les r�sultats r�v�lent que VE a r�ussi � se diff�rencier gr�ce � une strat�gie de communication centr�e sur l'humain et l'engagement local. En co-construisant ses initiatives avec les clients et en r�pondant � leurs pr�occupations quotidiennes, l'entreprise a renforc� sa cr�dibilit�. Les clients appr�cient particuli�rement les initiatives environnementales de VE, qui contribuent � une perception positive de la marque. La qualit� des services, la r�activit� et l'adaptation aux besoins sp�cifiques des clients sont des �l�ments cl�s de cette image favorable. L'�valuation des outils de communication utilis�s par VE a prouv� leur efficacit�, avec des indicateurs pertinents permettant de mesurer l'impact des actions men�es.

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