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Cultural Metaphors: Readings, Research Translations, and Commentary by Martin J. Gannon

Cultural Metaphors: Readings, Research Translations, and Commentary

by Martin J. Gannon
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Book cover type: Paperback
  • ISBN13: 9780761913375
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications, Inc
  • Publisher Imprint: Sage Publications, Inc
  • Publication Date:
  • Pages: 272
  • Original Price: USD 126.0
  • Language: English
  • Edition: N/A
  • Item Weight: 372 grams
  • BISAC Subject(s): Anthropology / Cultural & Social

This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also larger, more expansive works published as books and groundbreaking articles. The often-overlooked views of political scientists and journalists who conceive of the world in terms of zero-sum game theory are explored, as are the issues of the symbolism associated with cultural metaphors. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.

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