Die Problematik der Marketingstrategien in den öffentlichen audiovisuellen Medien Burundis

Name: Die Problematik der Marketingstrategien in den öffentlichen audiovisuellen Medien Burundis
Brand: Verlag Unser Wissen
SKU: 9786630092998
Price: 5316.0 INR
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by Innocent Ntirandekura

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ISBN13: 9786630092998
Binding: Paperback
Subject: N/A
Publisher: Verlag Unser Wissen
Publisher Imprint: Verlag Unser Wissen
Publication Date: May 23, 2026
Pages: 68
Original Price: GBP 42.0
Language: German
Edition: N/A
Item Weight: 105 grams
BISAC Subject(s): General

About The Book

Diese Arbeit analysiert die Marketingstrategien, die RTNB seit der Verabschiedung seiner Gesch�ftspolitik im Jahr 2011 vor dem Hintergrund der Reduzierung der staatlichen Finanzierung umgesetzt hat. Nach einer Einf�hrung in die Schl�sselbegriffe Kommunikation, Medien und Marketing sowie in die Geschichte und den Auftrag von RTNB untersucht die Arbeit die materiellen und finanziellen Ressourcen des �ffentlich-rechtlichen Mediums. Die Umfrage unter den Managern und Mitarbeitern der kommerziellen Abteilung zeigt, dass sie nur teilweise mit Marketingstrategien vertraut sind, und betont, dass es an Mitteln mangelt, um die Kunden, haupts�chlich in der Provinz, effektiv zu erreichen. Es wurde auch eine schwache Harmonie zwischen dem �ffentlich-rechtlichen Auftrag, zu informieren und zu erziehen, und den Anforderungen einer rentablen Gesch�ftspolitik festgestellt. Die Hauptschwierigkeiten liegen im Mangel an Motivation, Ausbildung, Material und der Konkurrenz durch private Medien. Die Diplomarbeit kommt zu dem Schluss, dass RTNB zwar �ber Marketingstrategien verf�gt, diese aber aufgrund eines Pflichtenhefts, das den �ffentlichen Auftrag �ber die kommerzielle Entwicklung stellt und damit die Autonomie und die finanzielle Leistungsf�higkeit des Mediums einschr�nkt, nur unzureichend genutzt werden.

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