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Diskursanalyse Von Verkaufsgesprächen by Achim Pothmann

Diskursanalyse Von Verkaufsgesprächen

by Achim Pothmann
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Book cover type: Paperback
  • ISBN13: 9783531129174
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Publication Date:
  • Pages: 308
  • Original Price: EUR 51.39
  • Language: German
  • Edition: 1997
  • Item Weight: 418 grams
  • BISAC Subject(s): General

Mehr als eintausend Veröffentlichungen befassen sich schwerpunktmä ig mit der Thematik von Verkaufsgesprächen. Diese Literatur ist geprägt von normativen Tips, Tricks und Ratschlägen für Verkaufsgespräche, die vornehmlich von Praktikern für Verkaufspraktiker propagiert werden. Sprachwissenschaftlich wurde das Verkaufsgespräch bisher nur partiell untersucht. Umfassende linguistische Analyseergebnisse fehlen. Diese Studie stellt eine erste empirisch fundierte Einführung in den Untersuchungsgegenstand "Verkaufsgespräch" aus linguistischer, insbesondere kommunikationsanalytischer Perspektive dar.

Dr. Achim Pothmann promovierte an der Fakultät für Linguistik und Literaturwissenschaft der Universität Bielefeld.

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