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Existenzgründung Im Kulturbetrieb by Jens Langholz

Existenzgründung Im Kulturbetrieb

by Jens Langholz
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Book cover type: Paperback
  • ISBN13: 9783531172514
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Publication Date:
  • Pages: 191
  • Original Price: GBP 22.99
  • Language: German
  • Edition: 2011
  • Item Weight: 236 grams
  • BISAC Subject(s): Sociology / General

Die Gr ndung eines Unternehmens in der Kreativ- und Kulturwirtschaft ist eine gro e Herausforderung, die mit erheblichen Risiken verbunden ist. Viele Gr nder sind Experten im k nstlerischen oder kulturellen Bereich mit herausragenden F higkeiten, betrachten sich aber nicht als Unternehmer und untersch tzen die Bedeutung betriebswirtschaftlicher Kenntnisse. Erfolg kann sich nur einstellen, wenn die kulturspezifische Kompetenz der Gr nder um konomisches Know-how erg nzt wird. In diesem Band sind f r Kulturunternehmer relevante Grundlagen der Betriebswirtschaftslehre zusammengestellt.

Dr. Jens Langholz ist Vertretungsprofessor im Fachbereich Wirtschaft an der Fachhochschule Kiel.

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