Il ruolo dei professionisti delle PR

Name: Il ruolo dei professionisti delle PR
Brand: Edizioni Sapienza
SKU: 9786207861750
Price: 6207.0 INR
Availability: InStock

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ISBN13: 9786207861750
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: July 22, 2024
Pages: 92
Original Price: GBP 56.0
Language: Italian
Edition: N/A
Item Weight: 146 grams
BISAC Subject(s): General

About The Book

Questo testo esamina criticamente l'evoluzione del ruolo dei professionisti delle pubbliche relazioni nel contesto dell'era della post-verità. Attraverso un'analisi approfondita della letteratura scientifica, dei casi di studio e delle opinioni degli esperti, questa ricerca indaga i molteplici compiti e contesti che i professionisti delle PR devono affrontare per navigare in questo complesso panorama. L'esame critico del fenomeno della post-verità comprende un'esplorazione dettagliata delle sue definizioni e manifestazioni. Indaga su come i professionisti delle RP siano influenzati e contribuiscano alla diffusione di informazioni caratterizzate da soggettività e distorsione. Inoltre, lo studio critica gli strumenti e le strategie esistenti utilizzate dai professionisti delle RP per affrontare le sfide poste dall'era della post-verità. Valuta l'efficacia e i limiti di varie tattiche di comunicazione, come le relazioni con i media, la comunicazione di crisi e la gestione della reputazione. Analizzando criticamente le loro responsabilità, le sfide e le strategie, la ricerca contribuisce al discorso in corso sulle dimensioni etiche e strategiche delle PR di fronte alla distorsione e alla manipolazione delle informazioni.

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