Internet, un espace de commercialisation du roman antillais francophone

Name: Internet, un espace de commercialisation du roman antillais francophone
Brand: Editions L'Harmattan
SKU: 9782343116587
Price: 1216.0 INR
Availability: InStock

by Stella Cambrone

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ISBN13: 9782343116587
Binding: Paperback
Subject: N/A
Publisher: Editions L'Harmattan
Publisher Imprint: Editions L'Harmattan
Publication Date: March 15, 2017
Pages: 134
Original Price: USD 17.45
Language: French
Edition: N/A
Item Weight: 159 grams
BISAC Subject(s): Media Studies

About The Book

� l'�re du num�rique, Internet repr�sente la plus grande librairie au monde. Une part essentielle de l'existence d'un livre se joue d�sormais sur la toile. Comment y est organis�e la promotion du roman antillais francophone ? Dans quelle mesure contribue-t-elle � r�activer des clich�s et images st�r�otyp�es des Antilles fran�aise pour capter l'attention du lectorat cible ? Quelles strat�gies sont mobilis�es pour transformer ce dernier en client potentiel ? Pour y r�pondre, cet ouvrage proc�de � une analyse socio-discursive des argumentaires de pr�sentation d'oeuvres litt�raires de quatre auteurs antillais contemporains: Patrick Chamoiseau, Maryse Cond�, Rapha�l Confiant et Gis�le Pineau.

About The Author

Cambrone, Stella: - Formatrice professionnelle d'adultes et écrivaine, Stella Cambrone est également enseignante-chercheuse en Sciences du langage (section CNU 07) et en Cultures et langues régionales (section CNU 73). Membre des laboratoires ELLIADD (EA 4661) et CRILLASH (EA 4095), ses recherches portent sur l'éducation inclusive, le développement professionnel des enseignants de langues (du primaire à l'enseignement supérieur) et la littérature postcoloniale, entre autres.

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