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Investor Relations in Der Unternehmenskommunikation: Kommunikationswissenschaftliche Analysen Und Handlungsempfehlungen by Achim Janik

Investor Relations in Der Unternehmenskommunikation: Kommunikationswissenschaftliche Analysen Und Handlungsempfehlungen

by Achim Janik
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Book cover type: Paperback
  • ISBN13: 9783531138275
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Publication Date:
  • Pages: 296
  • Original Price: USD 59.99
  • Language: German
  • Edition: 2002
  • Item Weight: 404 grams
  • BISAC Subject(s): Sociology / General

Theoretische Auseinandersetzungen mit Investor Relations sind in der Kommunikationswissenschaft bislang Mangelware. Insbesondere nach einer sozial- und kommunikationstheoretischen Analyse des Verhältnisses zwischen Investor Relations und klassischer Unternehmenskommunikation sucht man vergeblich. Auf der Basis einer Kombination von System- und Akteurstheorien und mit dem Anspruch, einen kommunikationswissenschaftlichen Beitrag zur strategischen Optimierung praktischer Kommunikationsarbeit zu leisten, schlie t das Buch diese Lücke. Im Vergleich und in Abgrenzung zur klassischen Unternehmenskommunikation zeigt der Autor die Strukturen, Leistungspotenziale und spezifischen Umweltbedingungen des sozialen Systems Investor Relations auf.

Achim Janik promovierte bei Professorin Dr. Miriam Meckel am Institut für Kommunikationswissenschaft der Universität Münster.

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