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Keeping Up the Kardashian Brand: Celebrity, Materialism, and Sexuality

by Amanda Scheiner McClain
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₹12,540.00
Original price ₹12,540.00
Original price ₹12,540.00
₹12,540.00
Current price ₹12,540.00

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Book cover type: Hardcover
  • ISBN13: 9780739177150
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Lexington Books
  • Publisher Imprint: Lexington Books
  • Publication Date:
  • Pages: 158
  • Original Price: USD 120.0
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams
  • BISAC Subject(s): Popular Culture

The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness. This book explores the Kardashians' brand and celebrity via narrative discourse analyses of the television reality series Keeping Up with the Kardashians, social media utilization, and popular press presence. This three-pronged study of Kardashian media permits insights into contemporaneous American culture, namely societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation.

Amanda Scheiner McClain is assistant professor of Communications and Coordinator of Arts and Communications at Holy Family University in Philadelphia, PA.

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