Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Marketing and communication strategies

by Marco Piazzese
Save 3% Save 3%
Current price ₹5,316.00
Original price ₹5,460.00
Original price ₹5,460.00
Original price ₹5,460.00
(-3%)
₹5,316.00
Current price ₹5,316.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9786630074888
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 64
  • Original Price: GBP 42.0
  • Language: English
  • Edition: N/A
  • Item Weight: 100 grams
  • BISAC Subject(s): General

This book examines the topic of marketing and communication strategies using the fitness industry as a case study. It explores how marketing tools and advertising measures can be used to capture the attention of the target audience. It discusses the tools of the traditional marketing mix, distinguishing them from those used in sports marketing. Furthermore, internal and external communication strategies are discussed and illustrated using a practical example. This book sets out reasons why companies should not ignore these concepts if they are to succeed in an ever-larger and more competitive market.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us