Medien Und Journalismus 1: Eine Einführung
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Wenn Journalisten es mit Publizistikwissenschaft und Kommunikationsforschung zu tun bekommen, r�mpfen sie noch immer gern die Nase: Praxisfern, unbrauchbar, nicht relevant f�r die t�gliche Redaktionsarbeit sei das, was die Wissenschaft zu bieten habe -so lautet schnell das Verdikt. Und total unverst�ndlich sei der Kauder- welsch der Leute aus dem Elfenbeinturm obendrein ... Den Wirkungen heutiger Kommunikationswissenschaft entziehen k�nnen sich Journalisten indes schon l�ngst nicht mehr. Egal, mit wem sie es zu tun haben, ob mit der eigenen Verlagsleitung, mit Politikern und Wahlkampfstrategen, mit Wirt- schaftsf�hrern, Marketing-Experten und PR-Abteilungen von Gro unternehmen, mit demoskopischen Instituten oder mit Mediaplanern -sie alle nutzen die Erkenntnisse moderner Markt-, Kommunikations-und Journalismusforschung. Weil Wissen in der Informationsgesellschaft mehr denn je Macht ist, ist die noch immer weitverbreitete Abwehrhaltung derjenigen, die die Kommunikationsforschung am unmittelbarsten angeht und betrifft, nicht nur anachronistisch, sondern schlicht- weg t�richt. Wenn Journalisten nicht selbst das verf�gbare Wissen �ber Medien und damit �ber die Rahmenbedingungen ihres Berufshandelns halbwegs parat haben, so werden es andere nutzen und gegebenenfalls auch gegen sie auszuspielen wissen. Der Vermittlung medien- und kommunikationswissenschaftlichen Hintergrund- wissens geb�hrt deshalb im Rahmen einer interdisziplin�ren Buchreihe "Fachwissen f�r Journalisten" ein zentraler Rang. W�hrend es inzwischen eine recht breite Palette von Lehrb�chern gibt, die das journalistische "Handwerk" vermitteln, m�chte diese Reihe in Erinnerung rufen, da journalistische T�tigkeit doch in allererster Linie "Kopfwerk" ist.
Dr. Otfried Jarren ist Professor für Journalistik mit dem Schwerpunkt Kommunikations- und Medienwissenschaft am Institut für Journalistik der Universität Hamburg.
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