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Museumsmarketing: Fallstudie Am Beispiel Des Stuttgarter Stadtmuseums

by Martin Gentischer
Save 35% Save 35%
Current price ₹3,432.00
Original price ₹5,280.00
Original price ₹5,280.00
Original price ₹5,280.00
(-35%)
₹3,432.00
Current price ₹3,432.00

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Book cover type: Paperback
  • ISBN13: 9783531185569
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Publication Date:
  • Pages: 103
  • Original Price: EUR 46.72
  • Language: German
  • Edition: 2012
  • Item Weight: 137 grams
  • BISAC Subject(s): General

Das neue Stadtmuseum und seine Konzeption. - Museumsmarketing. - Strategische Marketingplanung f�r das Museum. - Marketingmix. - Zielerreichungskontrolle der Kommunikationsma nahmen.

Martin Gentischer M.A. studierte Pädagogik, Italianistik und Kulturmanagement in Stuttgart, Florenz und Kaiserslautern. Er ist seit einigen Jahren im Museumsbereich tätig.

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