Pädagogik Der Massenkommunikation: Grundlagen -- Anregungen -- Forderungen
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Eine P�dagogik der Massenkommunikation setzt nicht nur eine Theorie der Kommunikationswissenschaft und das Beherrschen ihrer massen- kommunikativen Spezifika voraus, sondern setzt sie gerade in Beziehung zu den damit verbundenen Erziehungskategorien, er�rtert die Grundz�ge und Kriterien der Massenkommunikation und Erziehung, verbunden mit der Entwicklung und Erprobung eines Instruments zur Wirkungsanalyse von Informationen, Kommunikation und der dadurch bedingten wechsel- seitigen Interaktion, wobei sich der Verfasser hier insbesondere mit der Wirkung von politischen Nachrichtentexten auseinandersetzt. Somit ist dieser Band ein detaillierter und beachtenswerter Schritt auf dem Weg zu einer Entwicklung einer p�dagogischen Massenkommunikation. Dazu ist Voraussetzung: eine Unterscheidung von Kriterien der Massen- kommunikation, die hier terminologisch exakt geleistet wird, zugleich werden spezifische kommunikationswissenschaftliche Grundbereiche in ihrer substantiellen Wirkkraft er�rtert. Geliefert sind �berzeugende und stichhaltige Begr�ndungen zu aktuellen Ph�nomenen, zugleich ist ein wissenschaftlich �berzeugendes und ausgewogenes empirisches Design f�r die Auswertung der Ergebnisse und die Tauglichkeit der Me methoden f�r die (kommunikations-)p�dagogische Praxis entwickelt worden, insbesondere f�r die Analyse zu Form und Inhalt von Nachrichtentexten. Erreicht wird damit die F�higkeit zu kritischer Unterscheidung und Abw�gung im Umgang mit Massenmedien im Hinblick auf den Erwerb von politischer M�ndigkeit und demokratischer Entscheidungsf�higkeit mit Hilfe der hier vorgenommenen selektierenden Vorgehensweisen. Verbessert wird dadurch die sachgem� e Beurteilungsf�higkeit des Rezipienten, der u. a. auch durch die Einf�hrung von Kabelfernsehen undanderen multimedialen Medien einer massenkommunikativen Be- anspruchung, der er nur sehr schwer widerstehen kann, ausgesetzt ist. Gerade diesem Faktum gegen�ber steht der p�dagogische Bereich - und insbesondere die erzieherischen Aspekte - in einer notwendiger werden- den Verantwortung.
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