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Skalenhandbuch Kommunikationswissenschaft by Patrick Rössler

Skalenhandbuch Kommunikationswissenschaft

by Patrick Rössler
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Book cover type: Hardcover
  • ISBN13: 9783531154534
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Publication Date:
  • Pages: 455
  • Original Price: EUR 79.43
  • Language: German
  • Edition: 2011
  • Item Weight: 948 grams
  • BISAC Subject(s): Sociology / General

Empirische Forschung auf Basis standardisierter Verfahren greift häufig auf einen Satz von Konstrukten zurück, die immer wieder benötigt werden. Für deren Operationalisierung werden Skalen entwickelt, die regelmä ig eingesetzt und validiert werden. Dieses erste Skalenhandbuch für die deutschsprachige Kommunikations- und Medienforschung enthält Angaben zu mehr als 50 Skalen unterschiedlichster Forschungsfelder. Zu jeder Skala sind - neben ihrem exakten Wortlaut - ausführliche Angaben zur theoretischen Einbettung des jeweiligen Instruments, seinen Einsatzmöglichkeiten in der Forschung und seiner Validierung enthalten.

Dr. Patrick Rössler ist Professor für Kommunikationswissenschaft, Schwerpunkt Empirische Kommunikationsforschung, an der Universität Erfurt.

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