Technologie informacyjne a reklama

Name: Technologie informacyjne a reklama
Brand: Wydawnictwo Nasza Wiedza
SKU: 9786209973949
Price: 5113.0 INR
Availability: InStock

by S. K. Sami , Abdul Waseem Khatak

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ISBN13: 9786209973949
Binding: Paperback
Subject: N/A
Publisher: Wydawnictwo Nasza Wiedza
Publisher Imprint: Wydawnictwo Nasza Wiedza
Publication Date: May 6, 2026
Pages: 56
Original Price: USD 57.0
Language: Polish
Edition: N/A
Item Weight: 87 grams
BISAC Subject(s): General

About The Book

Jak widac w dzisiejszych czasach, wraz z uplywem czasu komunikacja korporacyjna ulega gwaltownemu rozwojowi. Dzisiejsza rewolucja w dziedzinie technologii informacyjnych ma ogromny wplyw na przekaz reklamowy, jego projektowanie, szerokie rozpowszechnianie oraz dotarcie do konkretnej grupy docelowej. Nie można zaprzeczyc, że w ostatnim czasie nastąpil rozw�j technologii komunikacyjnych. Obejmuje on zar�wno szybką ewolucję już istniejących technologii, jak i pojawienie się nowych rozwiązań telekomunikacyjnych i technologicznych, takich jak satelity, telewizja kablowa, światlowody, kasety wideo, plyty kompaktowe, komputerowe tworzenie obraz�w oraz inne technologie komputerowe i cyfrowe itp. Jeszcze niedawno nie bylo możliwe przedstawianie odbiorcom reklam o charakterze iluzorycznym, podczas gdy dziś można przyciągnąc docelową grupę odbiorc�w do czegoś, co nie istnieje. Na przyklad osiedle mieszkaniowe nie zostalo jeszcze zbudowane i przypomina farmy, ale dzięki efektom komputerowym można zaprojektowac w reklamie przyszly plan, kt�ry m�glby zostac zrealizowany, zar�wno w mediach drukowanych, jak i elektronicznych. Dzięki technologii informacyjnej można dzielic się swoją wyobraźnią poprzez kampanię reklamową.

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