Technologies de l'information et publicité

Name: Technologies de l'information et publicité
Brand: Editions Notre Savoir
SKU: 9786209979064
Price: 5315.0 INR
Availability: InStock

by S. K. Sami , Abdul Waseem Khatak

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ISBN13: 9786209979064
Binding: Paperback
Subject: N/A
Publisher: Editions Notre Savoir
Publisher Imprint: Editions Notre Savoir
Publication Date: May 11, 2026
Pages: 60
Original Price: GBP 42.0
Language: French
Edition: N/A
Item Weight: 96 grams
BISAC Subject(s): General

About The Book

Comme on peut le constater � l'heure actuelle, la communication d'entreprise conna�t une expansion rapide au fil du temps. La r�volution des technologies de l'information a aujourd'hui un impact consid�rable sur le message publicitaire, sa conception, sa large diffusion et sa capacit� � atteindre pr�cis�ment le public cible. On ne peut nier les progr�s r�cents en mati�re de communication technologique. Ceux-ci englobent � la fois l'�volution rapide des technologies existantes et l'�mergence de nouvelles technologies de t�l�communication, telles que les satellites, la t�l�vision par c�ble, la fibre optique, les cassettes vid�o, les disques compacts, la cr�ation d'images par ordinateur et d'autres technologies informatiques et num�riques, etc. Il n'�tait pas possible, il y a encore peu, de pr�senter au public des publicit�s de type illusoire, alors qu'aujourd'hui, il est possible d'attirer le public cibl� vers un produit qui n'existe pas encore. Par exemple, un lotissement n'a pas encore �t� construit et ressemble � des champs, mais gr�ce aux effets sp�ciaux informatiques, le plan futur qui aurait pu �tre envisag� peut �tre con�u dans une publicit�, que ce soit pour la presse �crite ou pour les m�dias �lectroniques. Gr�ce aux technologies de l'information, il est possible de partager son imagination � travers une campagne publicitaire.

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