Tecnologia dell'informazione e pubblicità

Name: Tecnologia dell'informazione e pubblicità
Brand: Edizioni Sapienza
SKU: 9786209984181
Price: 5113.0 INR
Availability: InStock

by S. K. Sami , Abdul Waseem Khatak

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ISBN13: 9786209984181
Binding: Paperback
Subject: N/A
Publisher: Edizioni Sapienza
Publisher Imprint: Edizioni Sapienza
Publication Date: May 6, 2026
Pages: 56
Original Price: USD 57.0
Language: Italian
Edition: N/A
Item Weight: 87 grams
BISAC Subject(s): General

About The Book

Come si pu� osservare nell'era attuale, la comunicazione aziendale sta vivendo una rapida espansione con il passare del tempo. La rivoluzione della tecnologia dell'informazione ha oggi un grande impatto sul messaggio pubblicitario, sulla sua progettazione, sulla sua ampia diffusione e sul raggiungimento del target esatto. Non si pu� negare il recente sviluppo della comunicazione tecnologica. Esso comprende sia la rapida evoluzione delle tecnologie gi� esistenti sia la comparsa di nuove telecomunicazioni e tecnologie, come i satelliti, la televisione via cavo, la fibra ottica, le videocassette, i compact disc, la creazione di immagini computerizzate e altre tecnologie informatiche e digitali, ecc. Nel recente passato non era possibile presentare al pubblico pubblicit� di tipo illusorio, mentre oggi � possibile attirare il pubblico target verso qualcosa che non esiste. Ad esempio, un complesso residenziale non � ancora stato costruito ed � simile a un terreno agricolo, ma utilizzando effetti speciali al computer � possibile progettare la mappa futura che potrebbe essere stata pianificata e inserirla nella pubblicit� sia per la stampa che per i media elettronici. Grazie alla tecnologia dell'informazione � possibile condividere la propria immaginazione attraverso una campagna pubblicitaria.

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