The Attention Economy: How the Battle for the Human Mind Became the Defining War of Our Era

Name: The Attention Economy: How the Battle for the Human Mind Became the Defining War of Our Era
Brand: Independently Published
SKU: 9798198484542
Price: 1695.0 INR
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ISBN13: 9798198484542
Binding: Paperback
Subject: N/A
Publisher: Independently Published
Publisher Imprint: Independently Published
Publication Date: May 25, 2026
Pages: 346
Original Price: GBP 14.83
Language: English
Edition: N/A
Item Weight: 363 grams
BISAC Subject(s): Media Studies

About The Book

Every second you spend scrolling, someone is getting paid. Not for your time - for your attention, bought and sold in fractions of a cent, engineered to be irresistible.

This book begins with a leaked dataset from a Silicon Valley persuasion lab and never lets go. Following the trail across three continents and six years of investigative reporting, it reveals how a generation of behavioral scientists, product engineers, and reformed insiders accidentally built the most efficient behavior-modification apparatus in human history - and why no single person meant to.

You'll meet the engineer who invented the infinite scroll. The neuroscientist measuring what it does to a teenager's developing brain. The Norwegian regulator who fined a streaming giant into changing its defaults. The Brussels lawyers rewriting the rules of digital engagement. The Ohio parents who fought back.

This is not a book about putting your phone down. It's a book about power - who holds it, how they got it, and what a world looks like when we decide attention is a public good worth protecting.

The war for your mind is already underway. Now you can see the battlefield.

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