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The New Public: Professional Communication and the Means of Social Influence

by Leon H. Mayhew
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Current price ₹4,624.00
Original price ₹4,680.00
Original price ₹4,680.00
Original price ₹4,680.00
(-1%)
₹4,624.00
Current price ₹4,624.00

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Book cover type: Paperback
  • ISBN13: 9780521484930
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 348
  • Original Price: GBP 36.0
  • Language: English
  • Edition: N/A
  • Item Weight: 518 grams
  • BISAC Subject(s): Sociology / General

Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory that bridges Talcott Parsons and JÜrgen Habermas. He concludes that the present social order is unstable because good-faith, two-way discourse has been undermined.

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