Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

The Social Use of Media: Cultural and Social Scientific Perspectives on Audience Research

by Helena Bilandzic , Geoffroy Patriarche , Paul J. Traudt
Save 1% Save 1%
Current price ₹3,728.00
Original price ₹3,764.00
Original price ₹3,764.00
Original price ₹3,764.00
(-1%)
₹3,728.00
Current price ₹3,728.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9781841505121
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Intellect (UK)
  • Publisher Imprint: Intellect (UK)
  • Publication Date:
  • Pages: 282
  • Original Price: GBP 28.95
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Media Studies

This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political, and technological sense. This volume incorporates current audience and reception studies and makes a significant contribution to the development of interdisciplinary approaches to audience and user studies.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us