Vigyapan Bazar Aur Hindi

Name: Vigyapan Bazar Aur Hindi
Brand: Lokbharti Prakashan
SKU: 9789388211680
Price: 595.0 INR
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by Kailash Nath Pandey

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ISBN13: 9789388211680
Binding: Paperback
Subject: N/A
Publisher: Lokbharti Prakashan
Publisher Imprint: Lokbharti Prakashan
Publication Date: January 1, 2019
Pages: 410
Original Price: INR 595.0
Language: Hindi
Edition: N/A
Item Weight: 146 grams
BISAC Subject(s): Media Studies

About The Book

विज्ञापनों का खासा असर शुरूआती दौर में अहिस्ता-अहिस्ता किन्तु कालान्तर में धूम-धड़ाके के साथ भारतीय समाज में गोरे तक पसर चुका है । साफ शब्दों में, तमाम दर्जनों लांछनाओँ के बावजूद आज हम विज्ञापनों के जिस मायावी संसार का सामना कर रहे हैं, उससे बचना हमारे लिए मुस्रिकल हो गया है । एक और अभिव्यक्ति के अधिकांश मंच-मचान और माध्यमों से इसका अटूट रिस्ता स्थापित हो चुका है तो दूसरी ओर यह संप्रेषण की मुकम्मल, पुख्ता और आकर्षक विधा और माध्यम तो बन ही गया है । अब यह व्यावसायिक शक्ति, विक्रय कला की प्रणाली, लोकसेवा, घोषणा, उपभोक्ता के लिए सूचना और सुझाव, व्यावसायिक जरिया और क्रय शक्ति के सम्बर्धक के रूप में अपनी सार्थकता सिद्ध कर रहा है । विज्ञापनों के बिना, बिलाशक बाजार चल नहीं सकता । बाजार को यह सुसम्पन्न और लुभाना बनाता है, उसे सजाता और साधना है । बिना इसके मीडिया के सामने अस्तिव का संकट पैदा हो सकता है । इसने भाषा, संस्कृति के साथ को जरा, उसकी जीवन शैली, ढंग और उब को भी बदल दिया है ।.

About The Author

डॉ. कैलाश नाथ पाण्डेय की ख्याति एक चर्चित भाषा-वैज्ञानिक के रूप में है । आप गाजीपुर जनपद की सैदपुर तहसील स्थित ग्राम-रामपुर माँझा के निवासी हैं । आपने बी.ए., स्नातकोत्तर महाविद्यालय, गाजीपुर (उत्तर प्रदेश) तथा एम.ए. केन्दीय विश्वविद्यालय सागर (मध्य प्रदेश) से उत्तीर्ण किया । लगभग चालीस वर्षों तक हिन्दी-अध्यापन के पश्चात् स्नातकोत्तर महाविद्यालय, मलिकपुरा, गाजीपुर के हिन्दी विभागाध्यक्ष पद से सेवानिवृत्त । आपकी प्रमुख कृतियाँ हैं-‘भाषा विज्ञान का अनुशीलन', भाषा विज्ञान का रसायन, 'हिन्दी: कुछ नई चुनौतियाँ', 'सन्त सुन्दरदास', ‘उर्दू: दूसरी राजभाषा', ‘प्रयोजनमूलक हिन्दी की नई भूमिका', कार्यालयीय हिन्दी, हिन्दी पत्रकारिता: संवाद और विमर्श, हिन्दी आलोचना का अन्त:पाठ, 'प्रयोजनमुलक हिन्दी की संकल्पना' आदि । आप उदय नारायण तिवारी स्मृति सम्मान, पाणिनी पुरस्कार, श्यामसुन्दर दास पुरस्कार, सारस्वत सम्मान आदि से सम्मानित किये जा चुके हैं । सम्पर्क: नवकापुरा, लंका, गाजीपुर, उ.प्र. ।.

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