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Advertising And Society: An Introduction by Carol J. Pardun

Advertising And Society: An Introduction

by Carol J. Pardun
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Book cover type: Paperback
  • ISBN13: 9780470673096
  • Binding: Paperback
  • Subject: Communication, Mass Media and Journalism
  • Publisher: Wiley
  • Publisher Imprint: Wiley-Blac
  • Publication Date:
  • Pages: 312
  • Original Price: USD 49.95
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Advertising & Promotion

From the Back Cover

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

To facilitate discussion and expose readers to all sides of each debate, chapters are organized in a unique 'point/counterpoint' format. It explores controversial topics such as alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; the use of stereotypes in advertising; and the evolution of industry channels, including Direct to Consumer (DTC) pharmaceutical advertising, product placement in various media, and the increasing intrusiveness of Internet marketing forms. Engaging and thought-provoking, Advertising and Society is an invaluable resource to stimulate thinking while revealing the controversies, complexities, and ethics of the most contentious issues in contemporary advertising.

Carol J. Pardun is Professor of Advertising and Director of the School of Journalism and Mass Communications at the University of South Carolina. She has been published in numerous journals, including Mass Communications and Society, Journal of Broadcasting and Electronic Media, and Journal of Advertising Research.

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