Name: Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry
Brand: Wiley
SKU: 9781394349227
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Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry

by Martin Kihn

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ISBN13: 9781394349227
Binding: Hardcover
Subject: Business Management
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: June 17, 2025
Pages: 240
Original Price: USD 27.95
Language: English
Edition: N/A
Item Weight: 500 grams
BISAC Subject(s): Management

About The Book

Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry tells you how companies can create and control their own AI agents and build a virtual workforce. It goes behind-the-scenes on how Salesforce built a platform to drive AI agents, solving problems like hallucinations and bias through a framework that gives agents strict roles, data sources, actions, guardrails and channels to reach customers. This book draws from extensive research and exclusive access to Salesforce's leaders and their ambitious plan to dominate the race to develop and own the AI agent space.

In this book, readers will find information on:

AI agents as a “third wave” of AI development that goes far beyond simple chatbots and “co-pilots” through harmonized data, Retrieval Augmented Generation (RAG), and Salesforce's innovative Atlas Reasoning Engine
Steps to develop prompt guidance, topic creation (areas of work), explicit instructions, and a menu of actions allowed
Salesforce customers, such as Saks and OpenTable, that are already using AI agents with success
The effects of AI and automation on the job market

Agentforce: Harnessing the Agency of AI to Scale, Grow, and Lead Any Industry is an indispensable, forward-thinking resource on the subject for all leaders in business seeking to supercharge their organizations' initiatives through the latest developments in a rapidly advancing field.

About The Author

Martin Kihn is SVP, Strategy, Marketing Cloud at Salesforce. Previously, he spent 5 years as a leading Gartner analyst covering marketing, advertising, and data.

Table of Contents

Foreword by Marc Benioff ix

The Five Attributes of an AI Agent xiii

Author’s Note xv

Agentforce Kickoff, San Francisco xix

1 Call My Agent! 1

2 What Is Agentforce, Anyway? 5

3 How Does Agentforce Actually Work? 13

4 What Are Some Useful Things You Can Do with Agents? 27

5 Do You Need a Platform to Do Agents (and What’s a Platform, Anyway)? 35

6 Are Agents Really Different from Chatbots and Co-pilots? 45

7 What Are the Different Parts of Agentforce? 55

8 What Is the Einstein Trust Layer, and Why Do You Need It? 63

9 Why Do You Need Data Cloud for Agentforce? 69

10 What Is RAG, and Why Should I Care? 81

11 What Is the Atlas Reasoning Engine? 89

12 How Do You Control an Agent and Give It Orders? 99

13 How Do You Test an Agent in a Sandbox? 111

14 What Are Some of the Prebuilt Agentforce Agents? 119

15 How Do You Build a Custom Agent from Scratch? 133

16 What Is the Best Way to Come Up with Ideas for Agents? 143

17 How “Human” Should Your AI Agent Be? 157

18 How Do You Make Sure AI Is Governed? 161

19 How Do You Build a Business Case for Agentforce? 169

20 So What Are We Humans Going to Do Now? 177

21 How Can I Get Started with Agentforce and Learn More? 183

22 So What Was This Book All About, Anyway? 187

Endnotes 193

About the Author 207

Index 209

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