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Brand Psychology by Busche, Laura

Brand Psychology

by Busche , Laura
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Book cover type: Paperback
  • ISBN13: 9781032373720
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: T&F
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 380
  • Original Price: GBP 36.99
  • Language: English
  • Edition: N/A
  • Item Weight: 554 grams
  • BISAC Subject(s): Advertising & Promotion, Consumer Behavior, and International / Marketing

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

Laura Busche is a Colombo-German brand strategist helping companies in the public and private sectors bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. Busche holds a doctoral degree in Psychology, a master's degree in Design Management and is a Bachelor of Science in Business Administration. Her client list has included Dribbble, Creative Market, Webflow, Domestika, Magmic, Grubbrr, Littledata, among many others.

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