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Business Analytics Value Chain: Text and Cases by Tanushri Banerjee

Business Analytics Value Chain: Text and Cases

by Tanushri Banerjee
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Book cover type: Hardcover
  • ISBN13: 9781041114437
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Taylor & Francis
  • Publisher Imprint: Routledge India
  • Publication Date:
  • Pages: 516
  • Original Price: INR 2495.0
  • Language: English
  • Edition: South Asia Edition
  • Item Weight: 1100 grams
  • BISAC Subject(s): N/A

This book is a comprehensive, step-by-step learning guide towards understanding an entire value chain of Business Analytics, its interrelated components and its role in business decision-making in India and globally. The book has been written with an interdisciplinary approach that triggers strategic as well as routine, thought-provoking ideas to cut across data from several business domains globally. Business Analytics Value Chain deals with the end-to-end journey from planning the approach to a data enriched decision-problem, to communicating results derived from analytics models to clients. Using current cases from all aspects of a business venture (finance, marketing, human resources, and operations), the book helps the readers to develop the capabilities of evaluating a business case scenario; understand the business problem; identify the data sources and data availability; logically think through problemsolving; use analytics techniques and application software to solve the problem; and be able to interpret the results. Case studies have been carefully designed to represent business scenarios from varied business domains, both local and global, such that they guide the students to making informed fact-based decisions during collaborative planning, analyzing, interpreting, and communicating outcomes for data-enriched problem scenarios.

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