Name: Corporate Communication A 21st Century Primer
Brand: Atlantic Publishers & Distributors (P) Ltd
SKU: 9788126940615
Price: 522.0 INR
Availability: InStock

Corporate Communication A 21st Century Primer

by Joseph Fernandez

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ISBN13: 9788126940615
Binding: Paperback
Subject: Business Management
Publisher: Atlantic Publishers & Distributors (P) Ltd
Publisher Imprint: Atlantic
Publication Date: September 27, 2023
Pages: 280
Original Price: INR 695.0
Language: English
Edition: N/A
Item Weight: 310 grams
BISAC Subject(s): N/A

About The Book

Corporate Communications has come into its own. It is recognized today as a strategic brand-building function for companies and organizations around the world today.

Corporate Communications: A 21st Century Primer offers an introduction to the subject and its practical application in the modern organization. The book makes a case for corporate communications as the cornerstone of any corporate growth strategy by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. The main arguments are supported by real-life case studies. The book is replete with corporate success stories and personal insights from communications professionals with global experience.

Among the topics discussed are:

The evolution and nature of the new era corporate and its unique communication needs.
The role of advertising and public relations as potent tools to build corporate brands and nurture them in global environments.
The advantages of the complementary use of traditional and new media in reaching the entire targeted audience.
The importance of subscribing to healthy corporate citizenship practices for both business and non-profit outfits.

Centred around contemporary communication theory and illustrated through numerous examples and case studies, this primer will serve as a text in a wide range of courses including corporate communications, advertising, public relations, customer relationship management, consumer marketing and marketing strategy. It will be of equal value to professionals in these fields.

About The Author

Joseph Fernandez is an author and communications leader. Since 1990, he has worked with people, communities, organizations and nation-states to deliver transformative results through strategic communications initiatives. He holds a masters degree in media studies from Cardiff University, UK. Joseph lives with his family in Trivandrum, Kerala, India.

To learn more, visit: www.joseph-fernandez.com

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