• ISBN13: 9789351509776
• Binding: Hardcover
• Subject: Communication, Mass Media and Journalism
• Publisher: Sage Publications
• Publisher Imprint: SAGE India
• Publication Date: May 12, 2016
• Pages: 192
• Original Price: INR 645.0
• Language: English
• Edition: N/A
• Item Weight: 349 grams
• BISAC Subject(s): Anthropology / Cultural & Social

An insightful analysis and impact assessment of the ways in which India is portrayed on different screens in the west

This book examines the nuances of multiple images--cinema, TV, computer, and smartphones--that feed into the making of a new Indian narrative and showcase an India that is very different from the unilinear notion that used to exist a few decades ago. It elaborates on the critical role of the impressions formed in redefining how the Indian diaspora is imagined and received in the West, which in turn impacts everyday experiences of Indians living there.

Building on his earlier book India through the Western Lens: Creating National Images in Film (SAGE 1999), which focused primarily on films, Mitra expands his latest study to new media. Effectively, the book highlights the West's perception of India based on what is being projected through visual media.

Mitra, Ananda: -

Ananda Mitra is a Professor of Communication at Wake Forest University, teaching courses on new media, India, and research methodology. His publications include a 10-volume series on digital technology and its social impact, a critical examination of the Indian TV series Mahabharat, an examination of the portrayal of India in the Western cinema, a book about the ways in which new digital technologies are increasingly alienated from the users, a book on the cultural issues surrounding the use of social media, and two books on research methodology. Some of these include Digital DNA: Social Networking and You (2014), India through the Western Lens: Creating National Images in Film (SAGE 1999), Alien Technology: Coping with Modern Mysteries (SAGE 2010), and Television and Popular Culture in India: A Study of the Mahabharat (SAGE 1993).

He has consulted with many different industries and is the inventor of the concept of "narbs" that allows for a careful and systematic narrative analysis of the unstructured component of big data that has become available with the growth of social media. He is considered a specialist in analyzing the way in which narratives produce images of people and places, with a special emphasis on representation of Indians across the globe.