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It'S Only Business! by MitraMeera

It'S Only Business!

by MitraMeera
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Book cover type: Paperback
  • ISBN13: 9780198060260
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Oxford UP
  • Publisher Imprint: Oxford UP
  • Publication Date:
  • Pages: 220
  • Original Price: INR 395.0
  • Language: English
  • Edition: N/A
  • Item Weight: 340 grams
  • BISAC Subject(s): International / General, Development / Business Development, and Globalization

"With nearly two decades of economic reforms, Indian corporates are beginning to respond innovatively to the market force of social expectations through responsible business practices and contributions to social initiatives. In this informed and well-grounded book Meera Mitra uses her academic as well as hands-on experiences to analyze the growth of CSR in India. Using illustrations and cases, Mitra examines recent corporate trends, controversies, and compulsions in CSR. A new preface discusses current challenges before business, of land acquisition and job redundancy. Also highlighted is the cola-pesticide controversy, the toxic waste dumping, and job reservation issues. The volume argues for an innovative and voluntary approach to CSR, with newer roles for business, civil society, and government."

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