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Landscapes Of Capital: Representing Time, Space, and Globalization in Corporate Advertising by Robert Goldman, Stephen Papson

Landscapes Of Capital: Representing Time, Space, and Globalization in Corporate Advertising

by Robert Goldman , Stephen Papson
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Book cover type: Hardcover
  • ISBN13: 9780745652078
  • Binding: Hardcover
  • Subject: Economics
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 224
  • Original Price: USD 72.75
  • Language: English
  • Edition: N/A
  • Item Weight: 477 grams
  • BISAC Subject(s): Media Studies

From the Back Cover
Every era has its dominant representations. Just as landscape painters of previous centuries captured and expressed new modes of perceiving history, corporate advertisers now devise the imagined landscapes of global capitalism. Advertising functions as an omnipresent discursive form, publicly assembling and circulating the predominant tropes of our era. This project is based on the premise that corporate advertising's landscapes help shape our epoch's imaginative conceptualizations of the spatial relations, the temporal flows, and the cultural geographies that correspond to the emergence of a high-tech global economy.

In Landscapes of Capital Robert Goldman and Steven Papson examine how corporate television ads from the last fifteen years have organized predominant images, tropes and narrative representations of a world in transition. The volume takes particular interest in how relations of space, time, speed, capital, technology and globalization are narratively represented in advertising. Goldman and Papson skillfully demonstrate how Capital represents itself at a moment of critical historical transition Ð the passage into high-tech globalization and the crises associated with it. They argue that corporate ads can be read to reveal how Capital represents itself and the world that is being wrought Ð in terms of the signifiers it prefers and the stories it tells.

Robert Goldman is Professor of Sociology at Lewis & Clark College and Stephen Papson is Professor of Film and Representation at St. Lawrence University.

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