• ISBN13: 9788171567591
• Binding: Paperback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: April 3, 1998
• Pages: 490
• Original Price: INR 175.0
• Language: English
• Edition: N/A
• Item Weight: N/A
• BISAC Subject(s): N/A

Planned as a textbook on the subject, this book covers the syllabi presented at various Universities and Institutes in the papers entitled Managerial Economics or Business Economics. In presenting the subject matter, the authors have everywhere drawn from Indian examples, used simple language, narrated through analytic style, using central, side and running headings, utilised latest books on the subject and given, at the end of each chapter, questions for exercise actually asked at university examinations. Thus, no stones have been left unturned to make it an ideal book needed on the desk of every serious student of the subject.

Arun Kumar, B.Com. (Hons.), L.L.B., F.C.A. AMIMA is working on various senior positions in multinational corporations. He has utilised his wide experience in management for writing numerous books on Theory and Practice of Management. A brilliant student throughout her distinguished carrier, Rachana Sharma, M.A., Ph.D., has written numerous books on psychology and management. Her Ph.D. research was highly acclaimed by scholars.

• 1. Managerial Economics : Meaning, Nature, Scope and Importance
• 2. Relationship with Other Sciences
• 3. The Managerial Economist
• 4. Fundamental Principles, Concepts or Tools
• 5. Organisational Goals of Business Firm
• 6. Concepts of Certainty, Risk and Uncertainty
• 7. Demand : Essentials and Determinants
• 8. Demand Distinctions
• 9. Demand Analysis
• 10. Law of Demand
• 11. Elasticity of Demand
• 12. Supply : Law and Elasticity
• 13. Demand Forecasting
• 14. Sales Forecasting
• 15. Production and Cost Analysis
• 16. Cost-Output Relationship
• 17. Pricing Decisions
• 18. Pricing and Output Decisions Under Competition
• 19. Monopolistic Competition
• 20. Oligopoly, Duopoly, Monopsony and Price Leadership
• 21. Pricing Policies and Strategies
• 22. Statutory Price Fixation in India
• 23. Product-Line Pricing
• 24. Price Discounts and Differentials
• 25. Price Forecasting
• 26. Nature of Profit
• 27. Measuring Accounting Profit
• 28. Profit Planning and Profit Forecasting
• 29. Capital Budgeting
• 30. Capital Management
• 31. Debt-Equity Ratio
• 32. Cost of Capital, Investment Decisions and Project Planning
• 33. Term Finance
• 34. Production Function
• 35. Laws of Return and Returns to Scale