Marketing Research (Updated 7th Edition) is a comprehensive and up-to-date guide that equips students and professionals with the essential tools and techniques for conducting effective marketing research. With a blend of theoretical insights and practical applications, this edition delves deeper into advanced research methodologies, data analysis techniques, and the use of modern technologies in market research. Clear, accessible, and packed with real-world examples, it provides readers with the skills to understand consumer behavior, assess market conditions, and make data-driven decisions. Whether you're a student or a professional, this book is an invaluable resource for mastering the ever-evolving field of marketing research.
Features -
📚 Updated Content: Covers the latest trends and innovations in marketing research, including the use of big data, AI, and social media analytics.
🔍 Real-World Case Studies: Features fresh, real-world examples from companies like Purple Audacity, Datamatics, Drshti Strategic Research Services, and Qualisys India, demonstrating how businesses use marketing research to solve complex problems and make informed decisions.
🔥 Advanced Methodologies: Introduces advanced research methods such as data mining, predictive analytics, and the use of online surveys.
💡 Expanded Focus on Ethics: Explores the ethical considerations in research practices, ensuring responsible and reliable data collection.
🌳Practical Approach: Emphasizes how to design research projects, collect data, and interpret results to make actionable marketing decisions.
Dr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents' Profes- sor Emeritus, Scheller College of Business, Georgia Institute of Technology. In 2010, he was selected as a Marketing Legend and his refereed journal articles were published in nine vol- umes by Sage with tributes by other leading scholars in the field. He is listed in Marquis Who's Who in America continuously since 51st Edition 1997, and in Who's Who in the World since 2000. In 2017, he received the Albert Nelson Marquis Lifetime Achievement Award from Marquis Who's Who. In 2015, he received the Lifetime Achievement Award from the Prestige Institute of Management, Gwalior, India. He received the prestigious Academy of Marketing Science CUTCO/Vector Distinguished Marketing Educator Award in 2005. In 2011, he received the Best Professor in Marketing Management, Asia Best B-School Award. In an article by Wheatley and Wilson (1987 AMA Educators' Proceedings), Professor Malhotra was ranked number one in the country based on articles published in the Journal of Marketing Research (JMR) during 1980-1985. He holds the all-time record for the maximum num- ber of publications in the Journal of Health Care Marketing. He is ranked number one based on publications in the Journal of the Academy of Marketing Science (JAMS) since its inception through volume 23 (1995). He is number one based on publications in JAMS during the ten-year period 1986–1995 (See Tables 6 and 7 of JAMS, 24(4) (Fall 1996):297). In an editorial by Schlegelmilch (JIM, 11(1), 2003), Malhotra was ranked number one based on publications in the International Marketing Review (IMR) from 1992 to 2002. He is ranked number one based on publications in the International Marketing Review since its inception (1983) to 2003 [Table V, IMR, 22(4) (2005); 396], and from 1983 to 2011 [Table VI, IMR, 30(1) (2013):14]. He is also ranked number one based on publications in the International Marketing Review from 1996 to 2006 based on a study by Xu et al. published in the Asia Pacific Journal of Management (2008) 25: 189–207. In a landmark study by Ford et al. (2010) examining publications in the top four marketing journals [Journal of Marketing, Journal of Marketing Research (JMR), Journal of Consumer Research, and the Journal of the Academy of Marketing Science (JAMS)] over a 25-year period from 1977 to 2002, Professor Malhotra has three top-three rankings: ranked number three based on publications in all the four journals combined, ranked number three based on publications in JMR, and ranked number one based on publications in JAMS. He has published ten papers in Journal of Marketing Research.
He has published more than 140 papers in major refereed journals, including the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Sci- ence, Journal of Marketing, Journal of Academy of Marketing Science, Organizational Research Methods, Journal of Retailing, Journal of Advertising, Journal of Health Care Marketing, and leading journals in statistics, management science, information systems, and psychology. In addition, he has published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.
He is Chairman of the Emerging Markets Conference Board, and the Lead Program co-chair of the annual conferences organized by the Board. He was chairman, Academy of Marketing Science Foun- dation, 1996–1998, and was president, Academy of Marketing Science, 1994–1996, and Chairman, Board of Governors, 1990-1992. He is a Distinguished Fellow of the Academy and Fellow, Decision Sciences Institute. He is the founding editor-in-chief of Review of Marketing Research, served as an associate editor of Decision Sciences for 18 years and has served as section editor, Health Care Market- ing Abstracts, Journal of Health Care Marketing. He serves on the editorial board of eight (8) journals. Dr. Malhotra has consulted for business, non-profit and government organizations in the United States and abroad and has served as an expert witness in legal and regulatory proceedings. He has special expertise in survey design, data analysis and statistical methods. He is the winner of numerous awards and honors for research, teaching, and service to the profession, including the Academy of Marketing Science, Outstanding Marketing Teaching Excellence Award, 2003.
Dr. Malhotra is an ordained minister of the Gospel, a member and Deacon, First Baptist Church, Atlanta, and President of Global Evangelistic Ministries, Inc. (www.globalevangelisticministries .net). This ministry has documented in independent reports more than 1.7 million people praying to receive Jesus Christ as personal Savior and Lord. He has been married to Veena for more than 37 years and they have two grown children Ruth and Paul.
Prof. Satyabhusan Dash, currently serving as the Professor of Marketing at the Indian Institute of Management Lucknow's Noida campus, is a true luminary in the world of academia and research. With a career marked by excellence and innovation, Prof. Dash's contributions to the field of marketing are nothing short of remarkable. His role as the Bharat Petroleum Chair Professor in Customer Care underscores his expertise in enhancing customer experiences, while his position as Chairperson of the Centre for Marketing in Emerging Economies (CMEE) at IIM Lucknow highlights his commitment to fostering collaboration among diverse stakeholders, including industry leaders, academia, and the corporate sector. Prof. Dash's reputation as a renowned academician and distinguished researcher is well-deserved. He has published in several leading International journals including the European Journal of Marketing, Tourism Management, Journal of Brand Management, International Journal of Market Research, Journal of Business and Industrial Marketing, Academy of Marketing Science Review, Journal of Strategic Marketing, Journal of Consumer Marketing, Marketing Intelligence and Planning, International Journal of Hospitality Management, Journal of Marketing Theory and Practice, and leading journals in Marketing, Information systems, and Sustainability.
His outstanding contributions have earned him the prestigious Manubhai Shah Memorial Award from the Indian Com- merce Association, recognizing his excellence in the disciplines of Commerce & Management in India. He has also been honored with the Shree Award for his significant contributions to the field of education. Prof. Dash's diverse research interests encompass a wide array of subjects, including consumer behavior, digital media, sustainable development, social research, and political marketing. His dedication to advancing knowledge and collaboration led to the successful convening of four international-level conferences, attracting thousands of international academicians, research scholars, and industry professionals to India.
Prof. Dash's pioneering research on 'Consumer Behavior during Covid-19 lockdown', and his work on 'Jal Dhan Yatra, an awareness campaign on Sustainable Water Conservation and Tourism Destination Perception have earned him recognition from national and international media outlets, with extensive coverage across print and electronic media.Not only a trailblazer in academia, but Prof. Dash is also deeply committed to social causes. He serves as the Vice-President (Academics) for Pravasi Odia Vikash Samiti, New Delhi-an organization actively working towards the social, cultural, and economic development of Indian citizens.
In his leisure time, Prof. Dash finds solace in playing tennis and immersing himself in devotional and Indian historical and mythological tales.
