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Marketing Strategy

by Michael Hartline , O.C. Ferrell
Save 84% Save 84%
Current price ₹1,650.00
Original price ₹10,307.00
Original price ₹10,307.00
Original price ₹10,307.00
(-84%)
₹1,650.00
Current price ₹1,650.00

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Book cover type: Paperback
  • ISBN13: 9780324201406
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Cengage
  • Publisher Imprint: South-West
  • Publication Date:
  • Pages: 648
  • Original Price: USD 112.95
  • Language: English
  • Edition: N/A
  • Item Weight: 1130 grams
  • BISAC Subject(s): N/A

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan, including cases. Marketing Strategy, 3e is up to date and an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

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