Name: Marketing Strategy for the Creative and Cultural Industries
Brand: T&F
SKU: 9780367419776
Price: 3425.0 INR
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Marketing Strategy for the Creative and Cultural Industries

by KOLB

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ISBN13: 9780367419776
Binding: Paperback
Subject: Business Management
Publisher: T&F
Publisher Imprint: Routledge
Publication Date: January 1, 2020
Pages: 272
Original Price: GBP 42.99
Language: English
Edition: N/A
Item Weight: 468 grams
BISAC Subject(s): Marketing / General, Industries / Service, and Museum Administration & Museology

About The Book

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by:

- taking a strategic approach to developing marketing plans;

- bringing together strategic planning, market research, goal setting, and marketing theory and practice;

- explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.

With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

About The Author

Bonita M. Kolb is Professor Emeritus of Business at Lycoming College, USA.

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