Name: Political Campaigning in Digital India: Routledge South Asian History and Culture Series
Brand: Taylor & Francis Group
SKU: 9781032934563
Price: 907.0 INR
Availability: InStock

Political Campaigning in Digital India: Routledge South Asian History and Culture Series

by Anil M.Varugheses , Holli A. Semetko

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ISBN13: 9781032934563
Binding: Hardcover
Subject: Politics and Current Affairs
Publisher: Taylor & Francis Group
Publisher Imprint: Rout India
Publication Date: May 6, 2024
Pages: 176
Original Price: INR 1295.0
Language: English
Edition: South Asia Edition
Item Weight: 500 grams
BISAC Subject(s): General

About The Book

This book provides a conceptual toolkit to understand the changing technologies and dynamics of political campaigning in India. Examining political campaigning and party strategies across many Indian states, with special attention to regional politics, histories, cultures, social and technological contexts, the book discusses the potential impacts of campaign strategies on electoral outcomes. Political campaigning reached a tipping point with millions of social media users engaging online with family and friends, political issues, parties and candidates in India’s 2019 parliamentary election. Although India’s political parties had been working with consultants and professional advertising agencies for decades, by 2019, millions of first-time voters as well as older voters were microtargeted with campaign messaging by parties and their affiliates, including frequent misinformation from unknown sources supporting one party or another.

About The Author

Anil M. Varughese is Associate Professor in the School of Public Policy and Administration at Carleton University, Ottawa, Canada. His research interests are in comparative politics of South Asia and global social policy.

Holli A. Semetko is Asa Griggs Candler Professor of Media and International Affairs and Professor of Political Science at Emory University in the U.S. and was a Fulbright Nehru Scholar at IIT-Bombay, India.

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