Name: Services Marketing: Text and Cases
Brand: Macmillan
SKU: 9780333777930
Price: 973.0 INR
Availability: InStock

Services Marketing: Text and Cases

by Steve Baron , Kim Harris

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ISBN13: 9780333777930
Binding: Paperback
Subject: Business Management
Publisher: Macmillan
Publisher Imprint: Palgr Mac
Publication Date: August 16, 2002
Pages: 208
Original Price: GBP 32.99
Language: English
Edition: N/A
Item Weight: 500 grams
BISAC Subject(s): N/A

About The Book

This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.

About The Author

STEVE BARON is a Professor of Services Marketing in the Department of Retailing and Marketing at Manchester Metropolitan University and also holds a chair in Services Marketing. - KIM HARRIS is senior lecturer at Sheffield University Business School.

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