Name: Social Media Marketing for Book Publishers
Brand: T&F
SKU: 9781032231556
Price: 3354.0 INR
Availability: InStock

Social Media Marketing for Book Publishers

by Johnson Miriam J.

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ISBN13: 9781032231556
Binding: Paperback
Subject: Business Management
Publisher: T&F
Publisher Imprint: Routledge
Publication Date: January 1, 2022
Pages: 200
Original Price: GBP 41.99
Language: English
Edition: N/A
Item Weight: 291 grams
BISAC Subject(s): Publishers & Publishing Industry, Marketing / General, and E-Commerce / Digital Marketing

About The Book

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.

Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists.

Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

About The Author

Miriam J. Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK.

Helen A. Simpson is a Managing Partner at BADER. A female-led creative shop in Brooklyn, NY.

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