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Social Movements for Good: How Companies and Causes Create Viral Change by Derrick Feldmann

Social Movements for Good: How Companies and Causes Create Viral Change

by Derrick Feldmann
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Book cover type: Hardcover
  • ISBN13: 9781119133391
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: John Wiley
  • Publication Date:
  • Pages: 224
  • Original Price: USD 29.95
  • Language: English
  • Edition: N/A
  • Item Weight: 386 grams
  • BISAC Subject(s): Nonprofit Organizations & Charities / General and General

From the Inside Flap

Social Movements for Good is a hands-on guide for nonprofit executives and business leaders who want to drive change and make their socially responsible movements go viral. Author Derrick Feldmann--president of the acclaimed Achieve global research and campaigns company--has spent his career showing organizations how to best reach donors, activists, and employees and engage a new generation of supporters. Throughout the book, Feldmann examines a variety of social movements that have inspired people to act for good, champion a cause, and build awareness for an issue. Filled with compelling stories, profiles of the people who led winning movements, as well as proven approaches and strategies for building successful social movements, this must-have resource gives organizations and companies, social movement builders, and entrepreneurs the ability to cultivate successful movements of their own.

There is more to a successful movement than simply going viral. Social Movements for Good offers the advice and direction needed to create an effective plan and engage the right people with the skills needed to follow through with the implementation. Step by step, Feldmann reveals what it takes to energize a social movement and offers an insider's look at today's most successful movements backed by a variety of companies and nonprofits. The companies profiled go beyond checkbook philanthropy and focus on being part of the community that affects their customers and employees. Discover the leaders behind these movements and the strategies they used to reach their goals.

Social Movements for Good explains the challenges inherent in developing a social movement and explores the marketing, narrative, and symbolic efforts that can encourage a community to take ownership of a movement and inspire action. While every movement is unique, the illustrative examples highlight the techniques used for reaching a large audience through imagery, video, and other creative assets. The author also explores the concepts and ideas behind the creative efforts that can propel an idea to reach movement status.

Today's social movements demand a new approach. This handy guide walks you through how to create a winning movement, the reasons why people will want to join a cause, and the strategy and support network to put in place for a movement to flourish.

DERRICK FELDMANN is a sought-after speaker, researcher, and advisor in cause engagement. He founded Achieve to help organizations address their most pressing issues through research and data-driven, strategically designed fundraising and awareness campaigns. Feldmann is the co-author of the book Cause for Change: The Why and How of Nonprofit Millennial Engagement from Wiley.

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