• ISBN13: 9781032028019
• Binding: Paperback
• Subject: Politics and Current Affairs
• Publisher: T&F
• Publisher Imprint: Routledge
• Publication Date: December 10, 2023
• Pages: 224
• Original Price: GBP 39.99
• Language: English
• Edition: N/A
• Item Weight: 340 grams

This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation.

Anne Gregory is Emeritus Professor of Corporate Communication at the University of Huddersfield, Adjunct Professor at RMIT in Melbourne and LSPR in Jakarta and holds Visiting Professor roles in Spain, South Africa and Australia.

Paul Willis, formerly Professor of Corporate Communication at the University of Huddersfield, specialises in strategic communication and leadership. He runs his own consultancy and is Visiting Professor at Huddersfield Business School and Leeds Business School.