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The Chinese Consumer Market: Opportunities and Risks by Lei Tang

The Chinese Consumer Market: Opportunities and Risks

by Lei Tang
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Book cover type: Hardcover
  • ISBN13: 9781843343325
  • Binding: Hardcover
  • Subject: Economics
  • Publisher: Chandos
  • Publisher Imprint: Chandos
  • Publication Date:
  • Pages: 250
  • Original Price: USD 135.0
  • Language: English
  • Edition: N/A
  • Item Weight: 518 grams
  • BISAC Subject(s): Marketing / Research, International / General, and Asia / China

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.

Tang, Lei: - "Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based."

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