Name: The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing
Brand: Atlantic Books
SKU: 9783031949456
Price: 15537.0 INR
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The Dark Side of Marketing: Technology, Consumer Autonomy and Recuperative Marketing

by Pawan Kumar , Sumesh Singh Dadwal , Sanjay Modi

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ISBN13: 9783031949456
Binding: Hardcover
Subject: Business Management
Publisher: Palgrave MacMillan
Publisher Imprint: Palgrave MacMillan
Publication Date: July 31, 2025
Pages: 412
Original Price: GBP 129.99
Language: English
Edition: N/A
Item Weight: 667 grams
BISAC Subject(s): Marketing / General

About The Book

Chapter 1 : Introduction: Marketing and the Illusion Of Choice.- Chapter 2 : Historical Evolution of Marketing Tactics And Autonomy.- Chapter 3 : Psychological Manipulation and Autonomy.- Chapter 4 : Consumer Autonomy in the Digital Age: Ethical Marketing and Technological Advancements.- Chapter 5 : Autonomy and Algorithmic Control in the Gig Economy: Balancing Flexibility and Well-Being.- Chapter 6 : Digital Manipulation: How Technology Shapes Consumer Perception.- Chapter 7 : Dark Patterns and the Erosion of Consumer Autonomy.- Chapter 8 : Consumer Resistance: Fighting Back Against Manipulative Marketing and Unethical Marketing Practices.- Chapter 9 : Harnessing Scarcity and FOMO In Marketing: Psychological Insights and Ethical Considerations.- Chapter 10 : Artificial Intelligence (AI) and Marketing Dilemmas.- Chapter 11: Recuperative Marketing- Restoring Trust in the Digital Age.- Chapter 12 : Crafting a Cyber Security Threat Protection Model to Analyse Mev-Driven Market Manipulation in Decentralized Crypto Exchanges .- Chapter 13: Post-Quantum Cryptography for Protecting Data Privacy and Security in The Banking Sector: Lattice-Based Key-Encapsulation Mechanism (ML-KEM) Cryptographic Algorithms.

About The Author

Pawan Kumar is Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 15 years of experience in business academic research and his areas of interest include entrepreneurship, marketing, e-commerce, consumer behaviour, and marketing research.

Sumesh Singh Dadwal is Senior Lecturer in Strategy at LSBU Business School, UK. He has 25 years of experience in research, teaching, e-learning, quality management, and examination assessment in a wide range of business subjects. His areas of interest include innovation and technology strategy, innovative business models and marketing, entrepreneurship, and business in emerging markets.

Sanjay Modi is Pro Vice Chancellor at Lovely Professional University, Punjab, India, specializing in business and management. He has extensive academic and professional experience, and some of his notable works include studies on blockchain technology's application in business and the development of academic leadership competencies.

Arsalan Mujahid Ghouri is Lecturer at LSBU Business School, UK. He has more than 9 years of experience in higher education and research. His areas of expertise include marketing management, consumer behaviour, digital marketing, research methodology, and marketing research.

Hamid Jahankhani is Professor at Northumbria University, UK. His principal research area for several years has been in the field of cybersecurity, information security, and digital forensics.

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