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The Game of Votes: Visual Media Politics and Elections in the Digital Era

The Game of Votes: Visual Media Politics and Elections in the Digital Era

by Farhat Basir Khan
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Book cover type: Paperback
  • ISBN13: 9788126942831
  • Binding: Paperback
  • Subject: Politics and Current Affairs
  • Publisher: Atlantic Publishers & Distributors (P) Ltd
  • Publisher Imprint: Atlantic
  • Publication Date:
  • Pages: 258
  • Original Price: INR 695.0
  • Language: English
  • Edition: N/A
  • Item Weight: 330 grams
  • BISAC Subject(s): Political Process / Campaigns & Elections, Political Process / Political Parties, and Political Process / Media & Internet

The Game of Votes offers a comprehensive look at the transformation of election campaigning in India and across the world. It traces the evolution of political strategy—from traditional outreach to high-tech media operations—highlighting how digital platforms, fake news, celebrity endorsements, and image-building have reshaped modern democracies. The book reveals how political parties rise or fall based on media narratives, money power, and messaging tactics. It provides an insider’s view into the campaigns that led to Narendra Modi’s landmark victories in 2014 and 2019, while drawing insightful parallels with global political trends, including elections in the US and Europe. A deep dive into the secret web of elections, media, and perception, The Game of Votes is an essential guide to understanding how democracies are won in the 21st century.

Farhat Basir Khan is a distinguished academician, a communication strategist, a media practitioner and an innovator with several new media techniques and formats to his credit. He is the seniormost faculty member of Asia’s premiere mass communication institute, the AJK Mass Communication Research Centre (AJK MCRC), New Delhi, and has served on several prestigious positions in AJK MCRC including the Maulana Abul Kalam Azad Chair Professor and Professor of Media and Communication, and outside as Founder Director and Professor of the Academy for Photographic Excellence. In addition to leading several productions, researches and advocacy campaigns, he is a true champion of a Digital India. He has also made remarkable efforts in capacity building, media and digital literacy and sensitization.

Moreover, Professor Khan champions the use of communication for development and is known to have curated several exhibitions on mental health, votography for sensitization of youth for democratic participation and preventing violence against women, besides several others. In the past, he has worked for the multistakeholder advisory group of India—Internet Governance initiative—where he supported to expand the national and cyber security dialogue to include the marginalized communities, minorities and underrepresented stakeholder groups. Also, he has the unique distinction of producing the 50-year commemorative audiovisual for UNICEF India, as well as for World Health Organization, which was part of their main celebration events. Currently, he also serves on the board of editors of the Journal of Scientific Temper of the Council of Scientific & Industrial Research (CSIR), Department of Science & Technology, Government of India.

  • Foreword by Late Shri Pranab Mukherjee ............................ xi
  • Preface ...................................................xv
  • Acknowledgements ............................... xxi
  • CHAPTER 1: OLD POLITICS–NEW MEDIA: CAMPAIGNING IN INDIA ..........1
  • CHAPTER 2: COURTSHIP OF REGIONAL POLITICAL PARTIES AND THE MAJOR ELECTORAL UPSETS ........37
  • CHAPTER 3: FROM IDEOLOGIES TO IDOLS WITH FEET OF CLAY ...................65
  • CHAPTER 4: THE BIG MULTINATIONAL ELECTION CAMPAIGNS AND DEMOCRACY ......................... 90
  • CHAPTER 5: THE BUSTLING WORLD OF POLITICAL MARKETING IN INDIA .....................................124
  • CHAPTER 6: VISUAL POLITICAL COMMUNICATION MODEL ...........................144
  • CHAPTER 7: THE CHARGE OF THE LIGHT BRIGADES ......................................180
  • Bibliography ...................................218
  • About the Author .............................233

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