Name: The Handbook Of Communication And Corporate Reputation
Brand: Wiley
SKU: 9780470670989
Price: 12843.0 INR
Availability: InStock

The Handbook Of Communication And Corporate Reputation

by Craig E. Carroll

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ISBN13: 9780470670989
Binding: Hardcover
Subject: Business Management
Publisher: Wiley
Publisher Imprint: N/A
Publication Date: October 1, 2013
Pages: 672
Original Price: USD 200.95
Language: English
Edition: N/A
Item Weight: 1180 grams
BISAC Subject(s): Media Studies

About The Book

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.

Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
Brings together state-of-the-art communication studies insights on corporate reputation
Identifies and addresses the lacunae in the research literature
Applies new theoretical frameworks to corporate reputation

About The Author

Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University's Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association's (ICA) Public Relations division. He is editor of Corporate Reputation and the News Media, and serves on the editorial boards for Corporate Communication, Corporate Reputation Review, Journal of Communication, Journal of Public Relations Research, Public Relations Journal, Public Relations Inquiry, and Public Relations Review. His research on corporate reputation has been presented in over 15 countries.

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