Name: The New Media Environment: An Introduction
Brand: Wiley
SKU: 9781405127684
Price: 3383.0 INR
Availability: InStock

The New Media Environment: An Introduction

by Andrea L. Press , Bruce A. Williams

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ISBN13: 9781405127684
Binding: Paperback
Subject: Communication, Mass Media and Journalism
Publisher: Wiley
Publisher Imprint: Wiley-Blac
Publication Date: January 1, 2010
Pages: 240
Original Price: USD 52.95
Language: English
Edition: N/A
Item Weight: 318 grams
BISAC Subject(s): Media Studies

About The Book

From the Back Cover

In the past two decades, the way we experience the world through media has altered in revolutionary ways. These changes affect the way we watch older media like television, movies, and radio, and offer up rich new interactive media, like video games and the Internet. Understanding these changes is a challenge that confronts us every day in our roles as citizens, consumers, parents, students, and workers.

The New Media Environment examines the new and rapidly developing field of media studies to discover what insights it has to offer students and general readers as they negotiate their way through the new - and thoroughly saturated - media environment. The perfect introduction to the field, the book chronicles the recent dramatic changes in communication technologies, arguing that most of life itself is now experienced as "mediated." Press and Williams discuss the development of cable and satellite television, VCRs, DVDs, the Internet and personal computers, and emphasize the broader political, social, and economic context within which these new technologies have developed.

About The Author

Andrea L. Press is Chair of Media Studies and Professor of Sociology at the University of Virginia. She is the author of Women Watching Television and the co-author (with Elizabeth Cole) of Speaking of Abortion, and has published widely in the area of media reception and feminist theory.

Bruce A. Williams is a Professor in the Department of Media Studies at the University of Virginia, and the author of After the News: Media Regimes and the New Information Environment (with Michael X. Delli Carpini) and Democracy, Dialogue, and Environmental Disputes: The Contested Languages of Social Regulation (with Albert Matheny). His current research interests focus on the role of a changing media environment in shaping citizenship in the United States.

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