• ISBN13: 9788126937707
• Binding: Papeerback
• Subject: Business Management
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint:
• Publication Date: February 16, 2024
• Pages: 204
• Original Price: 495.0 INR
• Language: English
• Edition: N/A
• Item Weight: 220 grams

The second edition of The New Sales Manager is an enormously useful book that provides practical advice and a sound foundation in sales management to young managers. It is also an interesting, quick revision for senior sales managers who want to revisit the theory of sales management, in a painless, and perhaps, entertaining way.
Covering the entire range of functions of a sales manager, the book has been thoroughly revised and includes plenty of illustrations, real-life anecdotes and caselets to match the changes in the business environment.
The author provides a thorough understanding of each of the following areas as critical elements in the new world of sales management:
• Communication
• The use of technology
• Networking
• Managing time
• Selecting and recruiting salespersons
• Morale and motivation
• Appraising and developing salespersons
• The role of governance

Walter Vieira is President, Marketing Advisory Services Group, Mumbai.