Name: The Psychology of Influence: Theory, research and practice
Brand: T&F
SKU: 9781138655393
Price: 3993.0 INR
Availability: InStock

The Psychology of Influence: Theory, research and practice

by Joop van der Pligt , Michael Vliek

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ISBN13: 9781138655393
Binding: Paperback
Subject: Education & Psychology
Publisher: T&F
Publisher Imprint: Routledge
Publication Date: January 1, 2017
Pages: 268
Original Price: GBP 49.99
Language: English
Edition: N/A
Item Weight: 454 grams
BISAC Subject(s): Social Psychology, Consumer Behavior, and Applied Psychology

About The Book

Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication.

In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains:

When do arguments become persuasive?
What influence do role models have?
What role do simple rules of thumb, social norms or emotions play?
Which behaviours are difficult to influence, and why?

Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.

About The Author

Joop van der Pligt was a Professor in Social Psychology at the University of Amsterdam. His research interests pertained to attitudes, perceived risk and affect in relation to decision making. He died in 2015, when this book was almost complete.

Michael Vliek is Assistant Professor of Psychology at the University of Amsterdam. His current research interests lie on the intersection of group behaviour and emotions.

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