Name: Transnational Audiences: Media Reception on a Global Scale
Brand: Wiley
SKU: 9780745670225
Price: 1662.0 INR
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Transnational Audiences: Media Reception on a Global Scale

by Adrian Athique

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ISBN13: 9780745670225
Binding: Paperback
Subject: Communication, Mass Media and Journalism
Publisher: Wiley
Publisher Imprint: N/A
Publication Date: May 15, 2016
Pages: 224
Original Price: USD 26.0
Language: English
Edition: N/A
Item Weight: 340 grams
BISAC Subject(s): Media Studies

About The Book

In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale.

Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination.

Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.

About The Author

Adrian Athique is Associate Professor at the Institute for Advanced Studies in the Humanities at the University of Queensland

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