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Wine Brands: Success Strategies For New Markets New Consumers And New Trends by Resnick, E.

Wine Brands: Success Strategies For New Markets New Consumers And New Trends

by Resnick , E.
₹5,528.00
₹5,528.00
₹5,528.00
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Book cover type: Hardcover
  • ISBN13: 9780230554030
  • Binding: Hardcover
  • Subject: Business Management
  • Publisher: Palgrave MacMillan
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 184
  • Original Price: GBP 44.99
  • Language: English
  • Edition: N/A
  • Item Weight: 468 grams
  • BISAC Subject(s): International / Marketing, Marketing / General, and Food Science / General

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

Evelyne Resnick has a Ph.D. from the Sorbonne in Paris and taught at UCLA (University of California, Los Angeles). She has authored several books and teaches MBA programs, specializing in Wine and Food, for international business schools. She lectures in international conferences on Web Marketing and wine brands.

She co-founded RESMO, an international consulting firm on Web marketing and Web strategy for fine wines and food in Paris, France. They count among their clients several prestigious "chateaux" in Bordeaux, various houses of Champagne and Burgundy as well as some international wineries.

www.resmo.net
www.winebrandsblog.com

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